“Women are the world’s largest untapped reservoir of talent.” And it’s clear from the rise of female benchmark-setters around the world. The position of women in our society has significantly improved over time. Women are not only excelling in corporate roles and surpassing their male counterparts, but also shattering stereotypes. Be it exercising leadership or driving change, they inspire others, setting off a never-ending wave that eventually creates an empowered ecosystem. The following account is of one such “womanpreneur” whose journey unexpectedly, but ultimately, became a shining example of empowerment and inspiration. This is Ms. Shuchi Singla, Founder and CEO of BaffleSol Technologies.
Shuchi is a transformation coach known for enhancing business process flows to assist businesses in achieving their objectives. BaffleSol has earned a prominent position for facilitating end-to-end digital transformation across sectors under her leadership. It is also a platform for women’s empowerment, particularly those looking for 2nd innings in the corporate world. Our publication greatly values her drive to make a difference and her mission in life. We hope her captivating story inspires you.
A FORTUITOUS INCEPTION
Shuchi has worked with digital technology and tech titans for most of her career. At some point, she discovered a knack for process transformation, where, while working for large MNCs, she learnt how to retain the team’s focus on improving quality, adhere to procedures, and achieve the final goal. She found this lucrative and sought to build a sustainable career around it. But destiny had something more astounding in store for her. She took a break in early 2016 due to a period of illness, and when she returned, she confronted upsetting obstacles. This stoked a vindictive ember in her, sparking the notion of a business ecosystem for women to have a fruitful second innings. She also wished to make better use of her passion for process transformation. With a clear vision and after in-depth research, she founded BaffleSol Technologies.
However, this fundamental shift in vocation came with its own set of difficulties. As a first-generation entrepreneur and bootstrapped, she had numerous challenges. However, she was adamant about her goal and would not relent. Starting alone, she created a team of three and took small assignments to stay afloat. Eventually, the team created a culture of diversity that encouraged women and others. They developed diversity-focused policies, such as “Bring your kid along,” “Mandatory breaks to re-charge,” etc., to address the struggles women face. This resulted in creating a productive team with individuals who brought unique ideas that challenged the standard practices for embracing technology while enabling women to prove their worth. They have turned BaffleSol into a capable digital transformation partner with adept resources. The firm is proud of helping countless businesses struggling with software services to handle various business issues.
POISED FOR DRIVING TRANSFORMATION
BaffleSol Technologies is reputed for walking its talk. It is a full-service technology transformation partner offering ServiceNow deployment, Web & mobile app development, commodity management systems connected with ERP, and process transformation using Agile. The firm is also a well-known SAP and Microsoft Dynamics 365 facilitator. All the services are underpinned by a 360-degree service framework, enabling clients to get scalable benefits.
BaffleSol also offers support and upgrades to clients’ redundant systems. The firm is familiar with changes and disruptions from the last ten years. Companies that don’t step up their game won’t be successful in the long run. BaffleSol ensures that every customer that comes to the door gets a successful outcome and finds a competitive edge in a cutthroat market. It consults with clients to understand their innate needs and strategizes a tailored approach that ensures the best outcome. The strategic approach also helps in understanding how the product will impact clients in the long term.
By ensuring value in every transaction, BaffleSol has successfully finished more than 100 projects in the last six years. It works in a range of sectors, including retail, manufacturing, technology/IT, etc., and has developed products for HRMS, AI Chatbots for Microsoft Teams, and e-Learning services. HRMarvel, Ruh-bot, and Outfluence are a few of their noteworthy flagships. Being versatile and malleable also aids in overcoming market disruptions and setbacks.
COVID-19: A NECESSARY TURNING POINT
Despite its adaptability, the pandemic provoked BaffleSol to reinvent its business model. Prior to 2020, the company had a healthy trajectory and growth, but since then, it has placed a greater emphasis on learning and being lean. It became more proactive in data analysis and decision making in order to rebuild its value proposition and work culture. BaffleSol set up cross-functional teams to handle the mounting crisis. They conducted simulation-based exercises using real-world short-, medium-, and long-term scenarios. This contributed to figuring out how to shift operations to a remote model. Employees received thorough training on safety procedures, and cybersafe tools were given to use, which eventually improved workforce modelling. Communication with coworkers, clients, and business partners improved, as did the ability to refute false facts when they appeared.
BaffleSol is one of the feasible firms that addressed the growing crisis of women’s unemployment during COVID-19. According to surveys, women were adversely affected, making up 47.6% of all job losses in 2020 compared to their prior employment rate of 38.9% before COVID-19. By implementing its “Work from Home” strategy, the company engaged many women eager for a second chance and helped support the livelihood of many more. This, according to Shuchi, is one of their critical accomplishments. They are more tenacious than ever and continue to operate on a remote model.
ON A PATH OF PERPETUAL SUCCESS
It’s reasonable to say that BaffleSol is more than simply a company; it has an incredible mission. The firm is an embodiment of what a gender-neutral culture should be. It highlights Shuchi’s leadership skills while also taking into account her endeavours. Working with people that are imaginative, trustworthy, and eager to learn is something she values. Actually, this is how she puts together a strong team. “I let the team brainstorm and wrestle with ideas and go to whatever lengths to seek the proper solution,” she says. “When I see they are cornered and unable to overcome, I intervene.” She appreciates coaching with a balance of firm and gentle leadership. Her adaptability and commitment to giving opportunities to the deserving have changed the careers of numerous women.
The firm has a customer retention rate of 95%, and more than 80% of its business originates from recommendations. In its first four years, it even hit the revenue milestone of 10 CR. It has provided services worldwide every day of the year, even while juggling storms. The firm has a lot planned for the upcoming years. BaffleSol is eyeing opportunities in manufacturing, farming, and retail. It is developing a product to automate the “Farm to Fork” cycle of the supply chain. The company aims to hit the milestone of ₹100 Cr within the next five years!
A LEADER’S ADVICE
“There is no such thing as failure; you either learn or win.” No matter how many times you fall, you can always rise like a phoenix and achieve your goals.”
