COMPANY OVERVIEW
Deyga Organics is an organic beauty brand that offers a wide variety of specially handcrafted body care products. Deyga believes in organic care for the body. The brand caters to people of every age group and gender. Established in 2018, the company has been able to mark exponential growth in just four years because its vision is devoted not only to the people of the modern world but also to mother nature. They ardently show reciprocity to nature as they know we’re in the midst of a hazardous environmental crisis. Therefore, the entire process of production revolves around sustainable development and how it can be promoted amongst general masses. The products are based on ancient ayurvedic remedies and are shipped globally.
The mastermind behind the whole venture is Mrs. Arthi Raguram, the founder of Deyga Organics, who has dealt with many skin concerns herself. As a nature freak, she has always had a natural and simple taste. It all started there: rather than wandering in the market, she would invest her time and energy in either trying grandmother’s conventional secrets on herself or creating her own care products that would actually work. The best part of it is that it was all natural with zero harsh additives. With this Mr. Raguram Rajeshwaran, the CEO and Mrs Arthi, landed upon the mutual thought of spreading these simple yet potent recipes in the world. They firmly believed it would work because there weren’t many organic options in the beauty industry back then, and moreover, it was all ancient Indian knowledge going to be restored with the ease of modern technology, it was bound to be likable.
The Indian recipes in modern guise is one of the distinguishing factors of Deyga. Their products are made with cent percent indigenous ingredients grown in their own soil, organically. While the raw materials are selectively chosen, they do not miss out on the ayurvedic techniques that enhance the potency of the products during the production process. With technology, they have a plus point in the entire process, but the maximum part is handled manually on their part.
“Our products, as we claim, are absolutely pure, natural and handcrafted, and this is something that makes us unique among our contemporaries.”
CORE VALUES
Handcrafted With Love Made, mixed, and packed by hand, every single product of Deyga is crafted with love. Their products aren’t about machine-made perfection, they celebrate the handmade grace of unique creations.
Pure “Purity is our identity.” The products are crafted with the purest of ethically sourced organic matter, from start to finish.
Traditional Recipes Tradition is inherent. Each product has the humble touch of tradition infused with concern. From making to packing, they ensure to retain the classic tradition and celebrate the modern elegance.
Cruelty Free Animals matter to them just as much as delivering the right care for their customers. They are strictly against animal testing and do not use animals in any way to test the products. In their mission to be a hundred percent natural, they’ve created a cruelty-free production process.
Deyga Family Every product they create resonates with the emotion of love. The ever-growing Deyga family reciprocates and amplifies this emotion pushing the company to the height it is at today. The Deyga family is a group of diverse individuals united by their love for natural and ethical personal care practices.
Sustainable Products Sustainability is at the heart of its formula crafting. None of the products come at the cost of the environment. Their processes, ingredients and ideas are an expression of love for Mother Nature.
Pure and Natural 100% Pure. They aim to create the world’s most pure, organic and all-natural line of cosmetics, beauty products and skincare. Their cosmetics are formulated with high-performing antioxidants, naturally occurring vitamins and essential oils to give your skin maximum benefits.
Quality Every ingredient is sourced from the best of farms across India. The products reflect a fresh feel and fragrance.
The products do not contain SLS, SLES, Parabens, MEA, DEA, TEA, Petrolatum, Phthalates, Ethoxylates and Silicones.
NAVIGATING CHANGE
Mr Raguram has witnessed a number of changes in the beauty industry in the past few years. He says,
“Every budding brand in the Indian market nowadays is coming up with the concept of ‘clean beauty’ which is just another word for products with no harm intended. If not all, the maximum of them are. Honestly, it makes me happy that people are now more aware of what they are choosing for themselves! It was a part of our initial goals and with us being one of the brands that supported ‘vocal for local’ for the very first time, it feels ultimately gratifying. Furthermore, people are also taking the environment’s needs into consideration by choosing sustainable options. That’s another thing I feel is the beginning of a big evolutionary change.”
In the last two years, Deyga’s growth was hindered to a certain extent due to the pandemic. However, they believe that uncertainty is the only constant in life.
“COVID 19 has affected almost each and every life on this planet in some way or the other. Deyga faced it too, but I feel when you’re surrounded with so much love, hard times do pass easily!”
With the help of online platforms, they managed to keep the Deyga family intact with various online sessions: some about making one’s own kitchen garden, others about how to pass lockdown without much hustle and worries.
To keep the team motivated and engaged, the Deyga family simply have fun together. Enjoying each other’s company, for example making a reel or doing social activities together help them engage with each other in the best way possible. They insist on communicating well and keeping all the team members connected. Those sitting at homes and working remotely are also properly accompanied by the founder herself every day. So they always feel like a team working together.
To deal with the dynamic marketplace, Deyga relies on Research & Development, which plays a significant role in the growth of the company. At Deyga, they strive to launch the right products at the right time, keeping in mind the values of the brand. The product should have a green formula at the same time it should be effective to gain customer satisfaction.
ACCOMPLISHMENTS AND FUTURE PLANS
Deyga Organics has bagged the title of Times Skincare Brand Of The Year 2020., been recognised as Brand Of The Year in 2020, and rewarded the Green Entrepreneur Award by Economic Times.
Their future endeavors will be dealing with the further consolidation of their ideology regarding sustainable development. Launching new products with surprising innovations is another thing the team is working on.
